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Applying the 80/20 Rule From Both Sides

The 80/20 rule is applied in countless ways and, when looked at from two points of view in product management, might better be thought of as the 20/60/20 Rule.

When specifying features for a product, I commonly consider whether or not to spec to the top 20% — the Power Users who will want a very full-featured product and pay a premium for it, or to the bottom 80% — the Masses, who won’t pay as much but require more basic functionality. But if you cut the market from the other side, you know that while 80% of the market might … Continue Reading

Penny-wise, brand-foolish

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